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Strategic Management in the Media: Theory to Practice by Lucy Küng

• Strategic Management in the Media: Theory to Practice
• Lucy Küng
• Page: 280
• Format: pdf, ePub, mobi, fb2
• ISBN: 9781529773699
• Publisher: SAGE Publications

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Strategic Management in the Media: Theory to Practice Strategic Management in the Media Industry: Theory and Practice aims to provide a comprehensive, accessible and expert introduction to strategy within a media  Strategic Management in the Media: Theory to Practice by L Küng · Cited by 832 — Strategic Management in the Media 3rd edition Jul 15, 2020 — Strategic Management in the Media: From Theory Strategic management in the media : theory to practice Summary: With the media industries facing unprecedented change and challenge from top to bottom, it has never been more vital to understand the elements of  Strategic Management in the Media: Theory to Practice Shows how to understand change and decision-making within media organizations. This is the essential guide to change and management in the media industries – 

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